Essentials of E-Commerce (Subscription)

1st Edition

Kenneth C. Laudon; Carol Guercio Traver
eISBN-13: 9780133545135

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Additional Book Details

<p>This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.</p> Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Sold By Prentice Hall
ISBNs 0133544982, 9780133544985, 013354513X, 9780133545135, 9780133545135
Number of Pages 507
Edition 1st